Privacy Policy
Last Updated and Effective Date: 07/10/2025
Jennifer Lyter, LLC, (“Jennifer Lyter”, “we”, “us”, or “our”) is committed to respecting the privacy and confidentiality of Personal Information. Please read this Privacy Policy (“Privacy Policy”) carefully. It provides information about how we collect, use, disclose, and otherwise process Personal Information when you visit, access, or use our Services (defined below). From time to time, we may update this Privacy Policy as described in the Changes to this Privacy Policy section below.
Please also review the Terms of Use, which also apply to the use of our Services. Terms that are defined in the Terms of Use have the same meaning in this Privacy Policy unless this Privacy Policy specifies differently.
If you have any questions, comments, or concerns, please contact us.
Table of Contents
Scope of This Privacy Policy
Personal Information We Collect
How We Use Personal Information
How We Disclose Personal Information
How Long We Retain Personal Information
How We Protect Personal Information
International Data Transfers
Social Media Plugins
Children’s Privacy
Marketing Preferences
Do Not Track
Managing Personal Information
California “Shine the Light” Disclosure
Changes to this Privacy Policy
Contact Us
Cookie Policy
1. Scope of This Privacy Policy
a. Our Services
This Privacy Policy applies to Personal Information that we collect, use, disclose, and otherwise process when you:
Access or use our website available at JenniferLyter.com or any other website operated or made available by us where this Privacy Policy is posted (collectively, the “Website”);
Sign up for or engage with any of our offerings, such as tarot or akashic record readings, mediumship sittings, or workshops; or
Communicate with us through any written, electronic, or oral communications, including by email, text message, or phone.
For purposes of this Privacy Policy, we refer to our Website, offerings, and any other online service or content we provide that links to this Privacy Policy as the “Services.” Note that this Privacy Policy does not apply to or cover External Websites (see Out of Scope – External Websites section below).
b. Cookies
This Privacy Policy covers how we use and disclose Personal Information captured by cookies and similar tracking technologies (collectively, “Cookies”). For more information about what cookies are and how to manage them, please review our Cookie Policy below.
c. Out of Scope – External Websites
When engaging with our Services, we may provide links to third-party websites, resources, or features we do not have a contractual relationship and over which we do not have control (collectively, “External Websites”). For example, websites for another company or integrated tools that enable you to share content via social media sites. This Privacy Policy does not apply to or cover External Websites.
Such links are not paid advertisements, nor do they constitute an endorsement by us of those External Websites. By clicking on links to the External Websites, the operators of the External Websites may collect Personal Information. We are not responsible for the content or data collection practices of those External Websites, and your use of External Websites is subject to their respective terms of use and privacy policies. We encourage you to carefully read the privacy policy of any website you visit.
2. Personal Information We Collect
As used in this Privacy Policy, “Personal Information” or “Personal Data” means any information that identifies or could be used to identify an individual person. For example, Personal Information may include name, email address, and phone number. It also includes other non-public information that we associate with such identifying information. Personal Information does not include aggregated or anonymized information.
a. Types of Personal Information
The types of Personal Information we collect are described below.
Audio, Electronic, or Visual
Audio, electronic, or visual data includes photographs, images, and audio in connection with our Services. For example, this includes video conferencing used to provide the Services.
Contact
Contact data includes billing address, mailing address, email address and telephone numbers. For example, this includes the email address you provide when signing up for our Services, such as booking one of our offerings.
Financial
Financial data includes bank account or payment card details and financial transactions. This information is processed by our payment processors as described below.
Generalized Geolocation
Generalized geolocation data includes city or region gathered via IP addresses.
Identity
Identity data includes your first name and last name. It also includes any unique identifiers that our systems may generate.
Inferences
Inferences include opinions, trends, assumptions, and similar derivative information drawn about an individual from other Personal Information. For example, this may include inferences about future offerings that might interest you based on previous offerings you’ve engaged with and feedback you’ve provided.
Profile
Profile data includes username or similar identifier, password, and your preferences, as applicable, and information that makes up your client profile, such as information about your interests and past offerings you’ve engaged in, as well as your communications and marketing preferences.
Sensitive Information
Sensitive Information includes age, gender, racial or ethnic origin, religious beliefs, mental or physical health information, sexual orientation, family status, citizenship or immigration status, or religious or philosophical beliefs.
While we do not request Sensitive Information to use our Services, you may choose to provide Sensitive Information during your participation in an offering.
Survey and Customer Feedback
Survey and customer feedback data includes product reviews, testimonials, or any information you provide in surveys or feedback forms about our Services.
Technical
Technical data includes your internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access Services.
Usage
Usage data includes information about how you use our Services such as features that you use, clickstream data, access dates and times, and how you interact with the Services, such as behavioral metrics, and heatmaps. When you visit the Website, this information may also include referring / exit pages and URLs, how you interact with links on the Website, landing pages, and pages viewed. We also may collect the date and time you open an email communication from us or click on any links in an email, and we or our service provider may associate this information with the email address we already have from you.
b. Sources of Personal Information
The Personal Information we collect and how we collect it depends on how you use the Services. We collect all types of Personal Information, identified above, from each of the following sources:
Directly from you. We collect Personal Information from you when you interact with us by filling out forms, corresponding with us, or engaging with our Services.
From third-party sources. Depending on the Services you use or how you use the Services, we collect and process Personal Information we receive from third parties, and we may combine Personal Information we receive from you with Personal Information we obtain from other sources. For example, we may receive Personal Information from:
Our third-party vendors;
Analytics and marketing providers; or
Someone who provides us with your Personal Information if they send you a gift using our Services.
Automatically. When you access or use the Services, we or our third-party agents or service providers automatically collect information about the device you use to access the Services and your activity when you use the Services.
3. How We Use Personal Information
We only process Personal Information where there is a legal ground or lawful basis to do so and for the purposes described in this Privacy Policy. The applicable purposes depend on the Services you use and how you use them. If we need to use your Personal Information for a different purpose, we will notify you and we will explain the legal basis which allows us to do so.
You may choose not to provide Personal Information to us. However, some Personal Information is necessary so that we can provide you with the Services you have requested. Failure to provide this information may prevent us from providing you with access to our Services.
We disclose all types of Personal Information to the third parties identified in the How We Disclose Personal Information section for the purposes described below.
Purpose
Account Creation:
To register or create an account to use the Services, as applicable
To verify identity and assess risk
Types of Personal Information Collected
Contact
Identity
Inferences
Profile
Purpose
Providing Services:
To provide the Services
To process and manage purchases and payments
To address requests, inquiries, and feedback
To provide support related to the Services
To provide notices, transactional updates, and other information to you about, or in connection with, our Services
Types of Personal Information Collected
All types of Personal Information
Purpose
Improving Services:
To conduct research and analytics related to the Services, such as to understand how they are being used and where improvements may be needed
To personalize and improve user experience with the Services
To update, improve, and/or enhance the Services, and develop new features, functionalities, and/or Services
To better understand your personal preferences and to enable us to provide you with improved and personalized communications
To compile aggregate data, such as about traffic and interaction with or on the Services
Types of Personal Information Collected
Audio, Electronic, or Visual
Contact
Generalized Geolocation
Identity
Inferences
Profile
Survey and Customer Feedback
Technical
Usage
Purpose
Marketing:
To send you marketing communications and newsletters.
Types of Personal Information Collected
Contact
Generalized Geolocation
Identity
Inferences
Profile
Survey and Customer Feedback
Technical
Usage
Purpose
Social Media and Events:
To interact with you through social media and other third-party platforms
Types of Personal Information Collected
Audio, Electronic, or Visual
Contact
Generalized Geolocation
Identity
Profile
Technical
Usage
Purpose
Fraud, Security, and Other Legal Obligations
To verify your identity
To detect and prevent fraudulent or other unauthorized activities
To audit our compliance with legal and contractual requirements and internal policies
To comply with legal and contractual obligations and requirements, law enforcement requests, and legal process
For business transfers and transactions, such as a merger or acquisition
To allow you to exercise your rights under privacy laws or other legal or regulatory provisions in force
To enforce our Terms of Use, resolve disputes or otherwise to carry out our obligations and enforce our rights, and to protect our business interests and rights of third parties
To keep you updated about changes to policies related to our Services (including this Privacy Policy)
Types of Personal Information Collected
All types of Personal Information
Purpose
Other Specific Purposes with Your Consent:
In some cases, we may also process Personal Information for other specific purposes with your prior consent.
Types of Personal Information Collected
All types of Personal Information
4. How We Disclose Personal Information
We transmit, disclose, grant access, make available and provide all types of Personal Information mentioned above to third parties and with our authorized personnel that have a business need for access. The categories of third parties we disclose Personal Information to are described below.
a. Third-Party Vendors
We disclose Personal Information with our third-party vendors, including consultants, agents, and contractors, that help us provide our Services or with any of the purposes described in this Privacy Policy. Depending on the Services you use and how you use the Services, the following categories of vendors may collect data on our behalf or receive Personal Information, for example:
Customer relationship management and customer support vendors;
Event co-hosts and sponsors;
Security and fraud-prevention providers;
Marketing partners;
Professional advisors and agents, such as auditors, lawyers, consultants, accountants and insurers;
Providers of business operations and communication tools, such as scheduling, email and messaging software providers;
Other third-party vendors that help us provide features and functions for the Services; and
Website hosting and analytics vendors.
b. Payment Processors
We work with a third-party payment processor to collect financial and payment information for our Services. Note that your financial and payment information is passed directly to the payment processor. We will not store your credit card or have access to it after a payment is processed. Please review the payment processor’s privacy notice to learn more about how they collect, process, and protect your Personal Information. We currently use Square as our payment processor. Please click here for Square’s privacy policy.
c. Legal, Compliance and Regulatory Purposes
We may disclose Personal Information if we believe that it is necessary to:
Comply with a law, regulation, legal process, or legitimate governmental request;
Protect the safety or security of the Services, users of the Services, or any person;
Investigate, prevent, or take action regarding illegal or suspected illegal activities;
Prevent spam, abuse, fraud, or other malicious activity of actors using or accessing the Services; or
Protect our rights or property or the rights or property of those who use the Services.
Personal Information about our users will not be released to law enforcement except in response to an appropriate legal process such as a subpoena, court order, or other valid legal process that has been reviewed by us. However, if we receive information that provides us with a good faith belief that there is an exigent emergency, we may provide information to law enforcement trying to prevent or mitigate the danger, to be determined on a case-by-case basis.
d. Business Transfers
We may disclose Personal Information to third parties we choose to acquire or with buyers, successors, or others in connection with a merger, divestiture, restructuring, reorganization, financing due diligence, dissolution, or other sale or transfer of some or all of our assets or transition of service to another provider, whether as a going concern or as part of bankruptcy, receivership, liquidation or similar proceeding, as permitted by law and/or contract.
e. With Your Consent or Authorization
There may be situations where you are asked to consent to disclose Personal Information with third parties for additional reasons not included in this Privacy Policy.
Likewise, if you specifically authorize us to do so, we will share your information with other third parties.
5. How Long We Retain Personal Information
We retain Personal Information for the purposes stated in this Privacy Policy and as required under applicable law. To determine how long we keep Personal Information, we consider the amount, nature, and sensitivity of Personal Information, the reasons for which we collect and process the information, and applicable legal requirements. For information about retention periods for specific types of Personal Information, please contact us.
6. How We Protect Personal Information
We take our responsibility to protect the security and privacy of Personal Information seriously. To prevent Personal Information from being lost, used, accessed, altered, or disclosed in an unauthorized or unlawful way, we have implemented what we believe to be reasonable administrative, technical, and physical data security practices that are appropriate to the volume and nature of the Personal Information at issue.
However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and we cannot and do not guarantee that Personal Information is completely secure and safe from such risks. By using the Services, you understand and assume the risks associated with your activities on the Internet.
7. International Data Transfers
The Personal Information that we collect or receive may be transferred to and processed in countries located outside of your country of residence to the countries where we or our third- party service providers process it. The data protection laws of the countries where Personal Information is processed may not be as comprehensive as or equivalent to those in your country of residence. Whenever we transfer Personal Information internationally, we take steps to protect it as required under applicable law.
8. Social Media Plugins
Our website may use social media plugins or integrated tools provided and operated by third parties that enable you to share or view certain content via social media sites, such as an Instagram “share” button. These features may function as cookies or web beacons when you interact with them and send information to the third party, which may include information about your device or your interactions with the Services, such as what you’re viewing through the Services. If you are logged in to your account with the third party, the third party may be able to link information about your interactions with the Services to your account with them. Please refer to each third party’s privacy policies to learn more about its data practices.
9. Children’s Privacy
Our Services are not intended for use by anyone younger than the age of 18. We do not knowingly collect Personal Information from children younger than the age of 18 without the consent of a parent or legal guardian, as required under applicable law.
If you learn or believe that a child under the age of 18 has provided us with Personal Information, please contact us.
10. Marketing Preferences
To stop receiving, or opt-out of, promotional email communications from us, click on the "unsubscribe" link or follow the relevant opt-out instructions within the marketing communication.
To stop receiving SMS marketing communications from us, you can opt out at any time by responding with the opt-out notice indicated in the SMS communication.
If you opt-out of receiving marketing communications, we will still send you transactional communications, such as for responses to your requests or communications about your account.
If you need assistance unsubscribing or opting-out of marketing communications, please contact us.
11. Do Not Track
Do Not Track ("DNT") is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and other third-parties. At this time, we do not respond to DNT signals. For more information about what cookies are and how to manage them, please review the Cookie Policy below.
12. Managing Personal Information
To access, correct or delete any of your Personal Information, please contact us.
13. California “Shine the Light” Disclosure
The California “Shine the Light” law gives residents of California the right under certain circumstances to opt-out of the disclosure of certain categories of Personal Information with third parties for their direct marketing purposes. We do not currently share or disclose Personal Information with third parties for their own direct marketing purposes.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we update this Privacy Policy, we will revise the “Last Updated and Effective Date” at the top of this Privacy Policy and post a link to the updated Privacy Policy on our Services. Changes to this Privacy Policy are effective when they are posted.
If we make any material changes, we will provide you with notice as required under applicable law. For example, by email (sent to the e-mail address specified in your account with us) or by means of a notice on the Services prior to the change becoming effective. Please review this Privacy Policy periodically to ensure you are aware of any such changes.
15. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at jenniferlyter@gmail.com.
Cookie Policy
Last Updated and Effective Date: 07/10/2025
This Cookie Policy describes how Jennifer Lyter uses and discloses Personal Information captured by cookies and similar tracking technologies such as pixels (collectively, “Cookies”).
For more information about our privacy practices, please review our Privacy Policy.
Table of Contents
What Are Cookies?
Types of Cookies
What Types of Information Do Cookies Collect?
How Do We Use Cookies?
How to Manage or Delete Cookies
Changes to this Cookie Policy
Contact Us
1. What Are Cookies?
Cookies are small data files that are placed on your device set by us or by third parties when you visit a website or other online service. In addition to cookies, we may use other technologies that are similar in function, such as pixels, also called web beacons or single-pixel tags/gifs, local or web storage, and embedded scripts.
Pixels: Also called web beacons, or “clear gifs,” and single-pixel tags/gifs, or web tags, are tiny graphics with a unique identifier placed on a website or in an email that gathers information about your interaction with that website or email. Because of their small size, they are not visible. Pixels can also enable us and third parties to place cookies on your browser.
Local or Web Storage: Local or web storage refers to other places on a browser or device where information can be stored. It includes both your own device storage and browser cache.
Embedded Scripts: An embedded script is a programming code that is designed to collect information about your interactions with the Services, such as the links you click. The code is temporarily downloaded onto your device, is active only while you are connected to the Services and is deactivated or deleted after you are no longer connected.
We use the term “Cookie” throughout this Privacy Policy to cover all these technologies.
You can find more information about cookies at: www.allaboutcookies.org.
2. Types of Cookies
Cookies are often described by who created and placed them and how long they last. Types of Cookies generally include the following:
Persistent Cookies and Session Cookies
Persistent Cookies: A persistent Cookie stays in your browser and will be read by us when you return. A persistent Cookie helps us recognize you as an existing user, so it is easier for you to return and interact with our Services.
Session Cookies: A session Cookie is temporary and enables you to move from page to page on our Services and allows information that you enter to be remembered. A session Cookie is deleted when you close your browser or after a short time.
First-Party Cookies and Third-Party Cookies
First-party Cookies: These are Cookies set by the publisher of the website or online service you are visiting. First-party Cookies may be set either by us or by a service provider at our request.
Third-party Cookies: These are Cookies that are set by a party other than the publisher of the website you are visiting.
3. What Types of Information Do Cookies Collect?
Cookies collect different types of information depending on the type of Cookie and its purpose. Some examples of information that may be collected by Cookies when you use our Services include:
The pages or features you visit within our Services;
The buttons you click on our Services;
The date and time you visit our Services;
The amount of time you spend on our Services;
The IP address used to connect your device to the internet; and
Your device (such as computer, mobile phone) and connection information such as your browser type and version and operating system.
4. How Do We Use Cookies?
We use Cookies for purposes such as providing content or features on our Services, helping us remember you and your preferences, and improving your user experience by making our Services more efficient and relevant to you. We, our service providers, and/or agents acting on our behalf, use the following persistent and session Cookies (which may be first-party or third-party Cookies) on our Services:
Strictly Necessary Cookies: These Cookies are essential because they enable our Services to work properly, and they cannot be disabled. Without these Cookies, some of our Services cannot be provided. These Cookies do not gather information about you for advertising purposes. For example, these Cookies are used to:
Remember the information that you fill in when performing certain activities on your Services;
Pass information from one page to the next, for example when filling out forms;
Read your browser and device settings to optimize the display of our Services;
Identify misuse of our Services;
Load our Services uniformly to maintain accessibility; and
Authenticate users and prevent fraud.
Functional Cookies: We use functional Cookies to remember your choices so we can tailor our Services to provide you with enhanced features and personalized content. For example, these Cookies can be used to remember your name or preferences on our Services. We do not use functional Cookies for online advertising. While these Cookies can be disabled, this may result in less functionality during your use of our Services. For example, we use these Cookies to:
Provide you a personalized experience, such as remembering how you have customized our Services;
Remember the information that you fill in when performing certain activities on our Services; and
Store your preferences such as language and location.
Performance or Analytics Cookies: These Cookies help us understand how our Services are being accessed, used, or are performing. These performance or analytics Cookies may collect information about the content you view, what websites you visit immediately before and after visiting our Services, and your system and geographic information. The information generated by these Cookies will be transmitted to and stored by the applicable analytics services. For example, we may use performance or analytics Cookies to:
Maintain and continually improve our Services;
Keep track of the number of visitors to the pages within our Services;
Keep track of the length of time that each visitor spends on the pages within our Services;
Determine the order in which a visitor visits the various pages or features within our Services;
Identify performance issues with our Services; and
Assess which parts of our Services need improvement.
5. How to Manage or Delete Cookies
You can exercise your preferences concerning Cookies served on our Services by taking the steps outlined below.
Browser Settings: You may alter the Cookie settings in your browser settings at any time. You may accept all or only certain Cookies. If you disable Cookies in your browser settings, however, you may find that certain sections of our Services will not work.
First-Party Cookies: If you do not want Cookies placed on your device, you can adjust the setting of your Internet browser to reject some or all Cookies and to alert you when a Cookie is placed on your device. To do this, follow the instructions provided by your browser (usually located within the “Help,” “Tools,” or “Edit” settings). While adjusting your browser setting can prevent the future placement of Cookies, it does not remove existing persistent Cookies.
Third-Party Cookies: Browsers also allow you to block third-party Cookies using the steps described above for first-party Cookies.
Preferences Tools: There are several services available that can assist you with managing your Cookie preferences, including industry groups, standards associations, and tools provided by the Cookie providers and social media sites. Please note that we have no affiliation with, and are not responsible for, third-party websites.
Global Privacy Control and Privacy Plug-Ins: You can block cookies used for interest-based ads by installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery, oruBlock Origin and configuring them to block third-party cookies/trackers. For more information, please visit https://globalprivacycontrol.org.
Google Analytics: You may download the Google Analytics opt-out browser add- on at https://tools.google.com/dlpage/gaoptout.
DAA: You may use the Digital Advertising Alliance (“DAA”) consumer choice tools to apply opt-outs to interest-based advertising and other applicable uses of web- viewing data by DAA participating companies by visiting http://optout.aboutads.info/?c=2&lang=EN#completed.
NAI: You may also manage opt-outs through the Network Advertising Initiative (“NAI”) opt-out tool at http://optout.networkadvertising.org/?c=1.
Web Beacons and Pixels: You may avoid web beacons and pixels by disabling the functionality that allows remote images to load in your email account and refraining from clicking on any links in email messages.
Opting out through these mechanisms does not block all online advertising. You will continue to receive generic advertisements.
To learn more about how to manage Cookies and opt-out of Cookies being placed on your devices, please visit www.allaboutcookies.org.
6. Changes to this Cookie Policy
We may update this Cookie Policy from time to time. When we update this Cookie Policy, we will revise the “Last Updated and Effective Date” at the top of this Cookie Policy and post a link to the updated Cookie Policy on our Services. Changes to this Cookie Policy are effective when they are posted. If we make any material changes, we will provide you with notice as required under applicable law. Please review this Cookie Policy periodically to ensure you are aware of any such changes.
7. Contact Us
If you have any questions about this Cookie Policy or our privacy practices, please contact us by email at jenniferlyter@gmail.com.